The mission of the organization is to transform lives through literature, especially through working with people in deprived places and challenging circumstances. For the past 10 years the organization has been focusing its activities in three strands:
Educational programmes in schools, facilitating rich learning opportunities through quality contemporary literature, interactions with diverse authors, and training for educators.
Talent development, investing in and advocating for aspiring, emerging and established writers and illustrators, especially from backgrounds which are under-represented in children’s publishing.
Community projects, providing participatory literary opportunities for and with children and young people, especially those experiencing marginalisation, isolation or who are at risk.