Born in 2012, the proposal of this publisher was to address the illustrated album in a country where literature aimed at children was a minor exercise. Its editors, authors and founders: Bernardo P. Carvalho and Isabel Minhós Martins, were aware of this responsibility. Giving a voice to a minor gender and betting on new cultural products designed for children. Currently, the Planeta Tangerina catalog not only achieves international success, with books translated into more than twenty languages; but he created his own personal stamp. This duality of publishing house and atelier also makes it possible to approach the idea of ageless culture, generating a plural, ambitious aesthetic that represents not only childhood but also museums, art festivals or city events.